From Paris to Seoel, the coolest bag of the hour is Belgian. Hélène Fransen designed the first Jeune Premier model at her kitchen table in Ostend because she couldn’t find anything she liked for her son. She wanted something that her son loved, but was reluctant to purchase a schoolbag that wouldn't last. And so Jeune Premier was born to endure and maintain it's luxury aesthetic with high quality materials and construction- and yet it also employs creative designs that appeal to children.
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